Do you want to register for an event? If it's your first time, Sign up. If you already have an account, log in.

Learn about all the advantages of being part of our community on this tour Virtual tour

Loading Events

« All Events

  • This event has passed.

The use of Big Data in your business

31-January-2023 — 10:00 - 14:00

El uso de Big Data en tu negocio

In the era in which we currently find ourselves digitization and globalization, both companies and individuals through social networks and the Internet, generates a high volume of data per day, even reaching millions of gigabytes per day. Through the collection, management and storage of this data, companies can take advantage of it to create value in the different departments (finance, marketing, logistics, etc.). Currently, companies carry out their activity in environments characterized by volatility, uncertainty, complexity and ambiguity, that is, VUCA environments.

The use and exploitation of data undoubtedly supposes a strategic advantage for the company, since it can convert this large volume of data into useful information for improving decision-making and thus reduce the environment of risk or uncertainty in which different companies can usually find themselves.

Technologies like the big data analytics, data science, machine learning, and supervised or unsupervised learning They are essential for this new business reality and are the object of study in this research. This is exactly what we are going to deal with in this work, first, we will define the key concepts of this very broad area, we will clarify, among others, the concepts of big data, data science, machine learning, supervised learning or unsupervised learning.

The technologies that are going to be presented and described are mainly developed in the programming language python, the most widely used in data science due to its similarity to natural language and its simplicity.

Objective: We will learn what Big Data is and its various applications in the business model of entrepreneurs.



  • Origin and concept.
  • Utility.
  • Characteristics.
  • Type of data.
  • Where do we find it?


  • Big Data and Data Science
  • How is it put into practice?
  • supervised learning
  • Unsupervised learning
  • Applications in the area of marketing:
    • Analysis of product trends
    • Applications with regression models
  • Prediction of demand for a product
  • Pricing Method
    • Applications with classification models
  • Predicting a customer's conversion
  • Customer abandonment prediction model
  • Delinquency prediction model
    • Unsupervised learning application for customer segmentation


Aimed at enterprising people.

Taught by José Manuel Bermejo, professor at the Rey Juan Carlos University.

Duration: 4 hours.


10:00 - 14:00
Event Categories:
, ,
Event Tags:


Moratalaz Nursery
914 221 978
View Organiser Website


Moratalaz Nursery
C/ Camino de los Vinateros, 106
Madrid, 28030 Spain
+ Google Map
914 211 978
View Venue Website
Back to top


In order to continue browsing the platform, finish completing your profile in this page.