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The use of Big Data in your business

31-January-2023 — 10:00 - 14:00

Free
El uso de Big Data en tu negocio

In the era in which we currently find ourselves digitization and globalization, both companies and individuals through social networks and the Internet, generates a high volume of data per day, even reaching millions of gigabytes per day. Through the collection, management and storage of this data, companies can take advantage of it to create value in the different departments (finance, marketing, logistics, etc.). Currently, companies carry out their activity in environments characterized by volatility, uncertainty, complexity and ambiguity, that is, VUCA environments.

The use and exploitation of data undoubtedly supposes a strategic advantage for the company, since it can convert this large volume of data into useful information for improving decision-making and thus reduce the environment of risk or uncertainty in which different companies can usually find themselves.

Technologies like the big data analytics, data science, machine learning, and supervised or unsupervised learning They are essential for this new business reality and are the object of study in this research. This is exactly what we are going to deal with in this work, first, we will define the key concepts of this very broad area, we will clarify, among others, the concepts of big data, data science, machine learning, supervised learning or unsupervised learning.

The technologies that are going to be presented and described are mainly developed in the programming language python, the most widely used in data science due to its similarity to natural language and its simplicity.

Objective: We will learn what Big Data is and its various applications in the business model of entrepreneurs.

Program

PART I

  • Origin and concept.
  • Utility.
  • Characteristics.
  • Type of data.
  • Where do we find it?

PART II

  • Big Data and Data Science
  • How is it put into practice?
  • supervised learning
  • Unsupervised learning
  • Applications in the area of marketing:
    • Analysis of product trends
    • Applications with regression models
  • Prediction of demand for a product
  • Pricing Method
    • Applications with classification models
  • Predicting a customer's conversion
  • Customer abandonment prediction model
  • Delinquency prediction model
    • Unsupervised learning application for customer segmentation

 

Aimed at enterprising people.

Taught by José Manuel Bermejo, professor at the Rey Juan Carlos University.

Duration: 4 hours.

Details

Date:
31-Jan-2023
Time:
10:00 - 14:00
Cost:
Free
Event Categories:
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Event Tags:
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Website:
www.portal.madridemprende.es

Organiser

Moratalaz Nursery
Phone
914 221 978
Email
viveromoratalaz@madridemprende.es
View Organiser Website

Venue

Moratalaz Nursery
C/ Camino de los Vinateros, 106
Madrid, 28030 Spain
+ Google Map
Phone
914 211 978
View Venue Website
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