The image and business brand: develop your idea

Training course focused on starting your own business where the focus is the brand. It is a practical, participatory and dynamic workshop. To do this, it is crucial to discover their preferences, how they communicate and how they manage information, or in other words, their communication code or program.

The objective of this workshop is to identify what should be considered when we design a brand that allows us to differentiate ourselves and have our own identity compared to our competition.

Teresa de Ledesma, marketing director of Kantar and volunteer at the Nantik Lum Foundation, will give you the keys to build a good brand image, your products are well valued by customers and increase your sales.

Contents:

• Logo
• Slogan
• Colors
• Trade mark

It is a training course of the AVANZA Program of the Nantik Lum Foundation, a project aimed at people in a situation of unemployment or job instability who want to launch a business idea.