content marketing workshop

Do you want your business to stand out? Learn how to create irresistible content that engages your audience and drives results. We will analyze how to attract and retain customers through relevant content.

With the aim of being able to analyze topics such as the creation and distribution of relevant and valuable content, the identification and segmentation of the target audience, the optimization of content for search engines, promotion on social networks and the measurement of the success of a marketing strategy. content marketing. With a hands-on and participatory approach, participants will be able to develop the skills and knowledge to create an effective content strategy that drives tangible business results in today's digital environment.

Goal

The main objective of this training will seek the creation and distribution of valuable and relevant content for a certain audience, and turning potential customers into loyal customers. You will be taught how to develop an effective content strategy, identify your target audience, select the right topics for your content, write compelling titles and descriptions, create visually appealing content, optimize content for search engines and social media, and measure the success of your content. your content strategy

Content

• Introduction to the concept of content marketing
• Phases of the methodology:
  • Identification of the target audience
  • Development of the content strategy
  • content creation
  • content distribution
  • Measurement and analysis of content success
  • Planning the next phase of the content strategy
  • success stories in marketing of content

• Practical exercise: developing a content strategy for a specific brand or company, identifying the appropriate objectives, audience and channels
  • Development of the exercise
  • Sharing of the results obtained
  • final presentation of results
  • Conclusions and recommendations