How to analyze your business (self-diagnosis)

One of the essential aspects that determines the success of a business initiative consists in the adoption of good strategic decisions. However, before defining and putting these decisions into practice, it is essential to carry out a diagnosis external (of the environment) and internal (of the company or organization).

The result thereof is the famous SWOT, a self-diagnosis tool that allows to graphically synthesize in a matrix the Weaknesses, Threats, Strengths and Opportunities that will contribute or hinder the creation of value for the company.

Goal

Help entrepreneurs to correctly identify opportunities and threats in the general and competitive environment, as well as strengths and opportunities of their business proposals that help shape their business idea by taking advantage of opportunities, facing potential threats, correcting their weaknesses and using their strengths to increase their ability to create value.

Program

1. Introduction: the importance of business self-diagnosis
2. Strategic analysis of the environment: threats and opportunities
   1. general environment
   2. specific environment
3. Internal strategic analysis: strengths and weaknesses
4. Business diagnosis: the SWOT

Aimed at enterprising people.

Imparted by Miguel Blanco Callejo, Prof. Dr. of the Rey Juan Carlos University.

Duration: 4 hours.