How to use marketing to sell

Discover the different tools that the marketing puts it at the service of companies to sell more.

Objective:

Learn how to make a plan marketing, how to apply the fields of the marketing to their project, learn how to develop the actions and do it themselves; Identify your target audience and reach them. In short, sell more.

 Program:

1.  Strategy and Plan Marketing:
   • Objectives of the actions of marketing.
   • Where is sample target?
   • Campaigns throughout the year.
   • The competition.
   • The action plan.
   • How to make the plan marketing.
2.  Advertising on – off line:
   • Advertising offline.
   • Special or exterior supports.
   • Advertising online.
   • Campaign creativity.
3. Marketing digital:
   • Responsive
   • Web or e-commerce?
   • SEO
   • SEO Keyword
   • Link Building
   • Contents
   • Social media
   • PPC or SEM
   • How to create an SEM campaign
4. Social networks:
   • The main.
   • You ask what I should ask myself.
   • Steps to create social networks.
   • Create a publishing plan.
   • Conductive thread.
   • Content.
5. Communication / HR PP. :
   • What is PR?
   • What goal do they pursue?
   • What do we get?
   • Press release.
6. Marketing straight:
   • My BB.DD.
   • Mailing / e-mailing.
   • How to make an e-mailing.
   • Big data.
7. Promotional marketing:
   • What does it help us with?
   • Type of action.
8.  Events:
   • Types of event.
   • Social event.
   • Professional event.

 Addressed to:  to all entrepreneurs, small and medium-sized businesses.

 Imparted by: Jaime Toribio Collantes, director of freelance marketing.

Duration: 4 hours.

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