International competitiveness of the company

In this training we will try to guide the entrepreneur and provide him with the analysis tools and resources available for launch a well-structured internationalization plan with which they can maximize their chances of success.

We will seek to determine the international competitiveness of the company, which lines of business we are going to outsource because they are more competitive, financing and payment methods, logistics and international transport.

Program

1. Evaluation of the international competitiveness of the company:
   • 1.1. Competitive advantage.
   • 1.2. Business lines.
   • 1.3. Financing and means of payment.
   • 1.4. Logistics and international transport.
2. Development of the international marketing strategy and plan:
   • 2.1. International marketing plan.
     • 2.1.1. Public analysis and target market.
   • 2.2. Marketing mix:
     • 2.2.1. Product policy.
     • 2.2.2. Pricing policy.
     • 2.2.3. Distribution policy.
     • 2.2.4. Promotion policy.
     • 2.2.5. People.
     • 2.2.6. processes.
     • 2.2.7. Physical evidence.
3. Practical case.
4. Conclusions and discussion.

Imparted by Fernando de Gongora, founding partner of Reliance Partners.