Emotional culture, collective imagination and its impact on consumer behavior

Discover the power of emotions and culture in consumer behavior!

We will learn how shared beliefs and cultural symbols impact consumers' preferences when choosing products or services, as well as the influence of emotional culture on purchasing decisions, and how companies can use this knowledge to strengthen their marketing strategies. marketing.

Some of the key themes that we will cover include:

• Identification of market segments based on the collective imagination and emotional culture.
• Cultural segmentation analysis to understand different consumer groups based on their cultural and emotional values.
• Design of relevant messages and campaigns to establish meaningful emotional connections with consumers.
• Customer loyalty through the collective imagination and emotional culture through authentic and lasting experiences.
• Ethical considerations and responsibility in the marketing cultural to promote respectful and sensitive practices.

This training on-line will be taught by Alexia de la Morena, CEO of NEUROMARKETING ATTRACTION and experienced director of marketing and communication.

Don't miss this opportunity to delve into the fascinating world of emotional culture and its impact on the marketing.

Sign up now and get ready to transform your business strategy!