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Corporate identity of a brand

19-October-2023 — 15:00 - 19:00

Identidad corporativa de una marca

How to create and protect the brand in all the environments where the company operates.

This course aims to guide how to create the brand identity of a company, either because they create it again or because they have to evolve it because it is obsolete. Furthermore, it teaches how to apply it in all the environments where the company is present: in stationery, in documents, at points of sale or offices, on the web, social networks and new communication environments. Internet.


That those attending the course are clear about the important elements that make up a logo, the importance of creating a corporate identity manual and how they should apply this manual in the different environments where the company operates.


1.- Corporate identity

    • What is the corporate identity of a brand?
    • What is brand image?
    • What is personal brand image?
    • Company name vs trade name

2.- Corporate manual:

    • What is the corporate manual?
    • What makes up the corporate manual?
    • Corporate images.
    • Corporate tone.

3.- The logo:

    • What is the logo?
    • Parts of a logo.
    • Logo classes.
    • Typefaces.
    • Color and backgrounds.
    • Brand positioning.
    • Images and brand tone.

4.- Corporate material application:

    • Identifying elements:
      • Business card and email signature.
      • Vehicle and uniform lettering.
    • Functional elements:
      • Corporate stationery.
      • Invoices and budgets.
      • Presentation template.

5. -Informative material application:

    • Main elements on and offline:
      • Web page.
      • Company presentation.
      • Sales manual.
    • Promotional elements:
      • Product catalogs.
      • Newsletters and e-mailing.
      • Merchandising.

6. – Signage application:

    • In the office.
    • At a point of sale.

7.- Internet application:

    • Social networks.
    • Other websites, blogs,

Addressed to: business people, entrepreneurial people and self-employed people who are responsible for managing the brand of their business.

Imparted by: Jaime Toribio Collantes, director of freelance marketing.

Duration: 4 hours.

Reserve your place now!


15:00 - 19:00
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Vivero from Puente de Vallecas
914 211 899
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Vivero from Puente de Vallecas
C/ Diligence, 9
Madrid, 28018 Spain
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917 791 407
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