Efficient and strategic communication techniques for personal branding

«Efficient and strategic personal brand communication techniques»

The personal brand is the mark we leave on others, our public image, the way other people perceive us thanks to everything we do and communicate.

In reality, we all have a personal brand, since we have our own identity. However, there are numerous ways to enhance our public image.

In this workshop you will learn different strategies to strengthen your reputation, recognition or visibility in the market:

• Definitions: personal brand (personal branding) and corporate brand.
• Private and public image. Natural resources and talents.
• Establishment of realistic and demanding objectives.
• The power of differentiation and specialization.
• Selection of target. Community creation.
• Effective communication. Social networks and face-to-face.
• Notoriety and reputation. Creation and publication of books.
• Constant measurement and optimization of the process.

Goal

• Analyze what you are, what solution you provide, where you want to go.
• Connect with your essence and values.
• Enhance your resources, skills, experiences.
• Create a consolidated personal brand strategy.
• Gain visibility and prestige.
• Get more clients.

Speaker: Sergio Hinojosa, executive coach.