El mercado asiático ofrece vastas oportunidades para las pymes españolas, con diferencias notables entre destinos clave como China, India, Oriente Medio y ASEAN. Cada uno de estos mercados presenta características […]
En un contexto de internacionalización de los negocios, la competencia de comunicación intercultural implica el respeto de las reglas y normas de las diferentes culturas en el proceso de la […]
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