Do you have a project and don't know how to communicate your business idea? Don't miss the next workshop "Itinerary I. Communication and elevator pitch"! We all have something to convey, we are all good at something, and the ability to express an idea is as important or more than the idea itself. Knowing what to say, saying it precisely […]
Do you want to start a creative business? Learn to get the most out of your ideas. Design Thinking is an action-oriented 100 % methodology. This methodology allows entrepreneurs and startups to quickly advance and test their hypotheses by implementing a creative, innovative and collaborative strategy with which we can generate in a very […]
In this training day, how and where to obtain key market information that allows us to make competitive positioning decisions and to be able to foresee objectively reasonable sales scenarios will be explained. Also how to calculate, periodize and place the costs, expenses and investments necessary to meet these scenarios and make financial projections that […]
Entrepreneurs must assume a series of roles related to the development and maintenance of their product or service, administrative, financial and legal aspects and those concerning promotion and sales. They usually lack time for some of those roles, sometimes for the most important ones. This course is intended to recognize the […]
En este taller "Itinerario II. Fundamentos del plan de empresa. Plan económico-financiero y financiación" se descubrirán las estrategias y herramientas que permitirán planificar y desarrollar un plan de empresa. Asimismo, se abordarán los conceptos claves para emprender con éxito: formas jurídicas, equipo humano, propuesta de valor, canales de distribución, segmentación de clientes, comunicación y marketing, […]
Nespresso, una filial del grupo Nestlé, consiguió revolucionar una industria madura y con rentabilidades limitadas donde predominaban el café soluble y el café tostado. Con un modelo de negocio novedoso fue capaz de generar una rentabilidad extraordinaria que, protegida por diversas patentes, permitió a la empresa apropiarse de forma exclusiva de un enorme “océano azul” […]
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