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Diversity and intercultural management in business internationalization

1 February—10:00 - 14:00

Diversidad y gestión intercultural en los procesos de internacionalización empresarial

The practical workshop “Diversity and intercultural management in business internationalization” aims to address the different cultures and negotiation patterns in international markets.

We will address the main elements that are part of an internationalization and international negotiation process, from the point of view of cultural diversity and how this plays a sometimes critical role in the success (or failure) of projects.

As a complement to the workshop, subsequent support will be provided to the entrepreneur in the form of individual tutorials, in which we will proceed to address each project in a more concrete way.


Provide the entrepreneurial community with practical tools and experiences to successfully address the difficulties posed by cultural diversity in international project management.

“Diversity and intercultural management in business internationalization” program

  • Understanding the cultural map.
  • Hofstede: the 6 cultural dimensions.
  • Erin Meyer: international multicultural management.
  • Conclusions and discussion.

Addressed to entrepreneurial people with a vocation for international expansion in their business projects.

Imparted by Fernando de Gongora Galvan, business developer in China and founding partner of Reliance Partners.

Duration: 4 hours.


February 1
10:00 - 14:00
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Vivero from Puente de Vallecas
914 211 899
View Organiser Website


Vivero from Puente de Vallecas
C/ Diligence, 9
Madrid, 28018 Spain
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917 791 407
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