Blue Ocean Strategy and Business Models

Nespresso, a subsidiary of the Nestlé group, managed to revolutionize a mature industry with limited profitability where soluble coffee and roasted coffee predominated.

With a novel business model, it was able to generate extraordinary profitability that, protected by various patents, allowed the company to exclusively appropriate an enormous “blue ocean” of value.

And other companies such as Ikea, in the furniture manufacturing and marketing industry, or the “Circo del Sol”, in the circus industry, have been able to create disruptive, novel and innovative business models that have allowed them to generate and appropriation of great returns. Furthermore, behind these new models you can always find entrepreneurs who were able to break and modify the competitive dynamics in the industry.

The objective of this session is that, based on the experience of successful companies, entrepreneurs are able to design and represent their company's business model and analyze to what extent these proposals can lead to the generation of large blue oceans of profitability. . 

Program

• Business models
• Representing my business in a business model
• Assessing the way the industry competes: red ocean?
• What is a blue ocean?
• The scheme of the four actions that allows us to create blue oceans